The marketing blogs of the marketing student Jordan

What actually is Mobile Marketing? Before we discuss the different variables of mobile marketing, it's important to understand what is and how it plays out in business and online.  Theres more to mobile marketing than just posting an ad here or there and waiting for a response. It consist on different channels of distribution to promote a product or service. It's inevitable that you run into it granted you use social networks on your mobile device. The truth of the matter is we store so much data on our phones and that much of it is shared on social networking platforms. It is inescapable for these network giants like Facebook to not utilize them for tailored advertisements.  Don't expect this to slow down as mobile data traffic is projected to increase by 700% going into 2021 from the past 5 years globally.  Interestingly enough if you read my last blog, half of this traffic is driven by video content.  Is there such thing as too much? I'm not sure but time will tel...

  Theres something about videos, particularly instructional and guiding ones that distribute information to its viewer. Maybe its got to with the format? Not everyone can read...but a lot of people can watch and listen. Today we'll look at the power of instructional videos and the benefit they give to businesses today. Why videos?  Videos offer a level of engagement you don't universally from any other format that shares information. It starts with the fact that our brain loves video because it is programmed to retain visuals better than words generally across the population. According to studies, viewers will remember 95% of a message when in video form in comparison to when read where retention is at 10%.  Does this ring a bell? You remember things visually because that's how you see them.  So whats this got to do with instructions? Well it's easier to remember instructions when they are visually presented to you instead of read to you.  Maybe that's why their...

 The core of viral marketing is embedded in our biology. To simply put it, when we are interested and satisfied in something we want to either repeat it or share it with another. This is also true for something that is distasteful, we want others to see it how distasteful it is or agree with our perception of it being distasteful. Thomas Reichstein and Ines Brusch describe in their 2019 study that the key is to ensure it arouses the interest of the individual, conveying emotions to achieve share-ability and widespread distribution.   There isn't a particular formula. But understanding how to use communication channels to tap into audiences emotions is a powerful thing. As humans we know that one thing that can strongly influence how behavior and decisions is our emotions, either for the better or worse. When a campaign is viral, it has proven to successfully manifest an emotion attached to it. This emotion or set of emotions will affect a group of people who share similar...

E-commerce is a growing field for entrepreneurs and business focused personalities. There are several e-business models that target specific segments utilizing different business processes. The question becomes what the most effective way is to monetize your content on social media. When delving into this question, I specifically focused on Instagram as it is a mass platform featuring almost every niche you can think of. There is also no start-up cost to creating a page on Instagram and building a following. The obvious factor most of us can agree on being the biggest impact is your ‘following’. This is just a core principle in business. The more customers you have the more money you will make. I guess the same applies to your page. You can look at your following the same way you look at customers. Another important factor I observed was the niche your in. Again, just like a real business, your niche and field matters. More money can be made in a niche that features products and serv...