The marketing blogs of the marketing student Jordan

Digital vs Traditional...is one better than the other? Or are there advantages to both that will allow them to always co-exist? Lets take a closer look. There always changing Its important to note that both are always evolving and advertising is constantly changing. The way we advertise to consumers changes every decade accordingly to the new technologies. Technology influences how the masses consume advertising. There was a time where people just expected a simple ad on radio or in the newspaper, now 84% of people expect brands to create content, with visual being of the most important.   The feedback loop is malleable, it changes and so does advertising methods.  Just because a marketing or advertising method is the meta now, it doesn't mean it still will be in a few years from now.  One of the benefits of capitalism is that it will never let innovation die. Social media is too good of an example to miss, it changed how we live our lives, consume and interact with news.  Advertis

A quick disclaimer, investing money into a performance based PPC (Pay-per click) agency is not a bad investment and will indeed help you and your business. But maybe your budget is small and you would rather build your own PPC campaign.  Lets find out how to do so.  What you need Firstly, the good thing about starting your own agency is that you don't actually need much at all. Its a very simple process since we have the internet nowadays with automation.   Before we get started you need to make sure you have a legitimate business name and register your business under your state. Its different depending on where you live and how the tax works. Generally speaking you should be able to register your business under a government body website, like this one for Victoria, Australia.    Alright, we also need a computer to run Google ads. A secondary monitor is also a great asset to utilize to utilize to improve your efficiency, though its not entirely necessary but nevertheless quite chea

The Internet of Things (IoT) can boost everyday living with increased efficiency, but it also comes with risks. Can this double edge sword be protected against or are businesses just too vulnerable? What is IoT and does it need security?  The Internet of Things (IoT) is a technological system that refers to the network of physical objectives or "things" that are embedded with sensors, software, and other technologies for exchanging data with other devices over the internet.  It allows us to share and connect data with human to human connection.  alright, so why does it need security? Well the issue is because its connected to the internet it is susceptible to cyber breach or hacking. This is more severe for businesses who's processes rely on IoT devices. Businesses will usually end having more endpoints and therefore more attack surfaces or exploit vulnerabilities.  An 'endpoint' is a remote device that communicates with a network to which it is connected with li

What actually is Mobile Marketing? Before we discuss the different variables of mobile marketing, it's important to understand what is and how it plays out in business and online.  Theres more to mobile marketing than just posting an ad here or there and waiting for a response. It consist on different channels of distribution to promote a product or service. It's inevitable that you run into it granted you use social networks on your mobile device. The truth of the matter is we store so much data on our phones and that much of it is shared on social networking platforms. It is inescapable for these network giants like Facebook to not utilize them for tailored advertisements.  Don't expect this to slow down as mobile data traffic is projected to increase by 700% going into 2021 from the past 5 years globally.  Interestingly enough if you read my last blog, half of this traffic is driven by video content.  Is there such thing as too much? I'm not sure but time will tell.

  Theres something about videos, particularly instructional and guiding ones that distribute information to its viewer. Maybe its got to with the format? Not everyone can read...but a lot of people can watch and listen. Today we'll look at the power of instructional videos and the benefit they give to businesses today. Why videos?  Videos offer a level of engagement you don't universally from any other format that shares information. It starts with the fact that our brain loves video because it is programmed to retain visuals better than words generally across the population. According to studies, viewers will remember 95% of a message when in video form in comparison to when read where retention is at 10%.  Does this ring a bell? You remember things visually because that's how you see them.  So whats this got to do with instructions? Well it's easier to remember instructions when they are visually presented to you instead of read to you.  Maybe that's why theirs al

 The core of viral marketing is embedded in our biology. To simply put it, when we are interested and satisfied in something we want to either repeat it or share it with another. This is also true for something that is distasteful, we want others to see it how distasteful it is or agree with our perception of it being distasteful. Thomas Reichstein and Ines Brusch describe in their 2019 study that the key is to ensure it arouses the interest of the individual, conveying emotions to achieve share-ability and widespread distribution.   There isn't a particular formula. But understanding how to use communication channels to tap into audiences emotions is a powerful thing. As humans we know that one thing that can strongly influence how behavior and decisions is our emotions, either for the better or worse. When a campaign is viral, it has proven to successfully manifest an emotion attached to it. This emotion or set of emotions will affect a group of people who share similar temperame